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PPC and AD campaigns
When you enter a search query on Amazon, have you noticed some paid pages will always appear as the first three results? This is an example of how Amazon uses paid search marketing to draw attention to their products and services, it is called PPC ads, and almost 41% of customers will click on that. This has become increasingly common as companies compete to get their products noticed in the online marketplace. They are a great way to increase brand awareness and reach potential customers. These targeted efforts can be adapted quickly to optimize your marketing campaign, leading to tremendous success. This strategy is cost-effective, as you only pay when someone clicks on an ad, and you can measure the campaign's success in real-time.